A presentation that closes the deal — even when you're not in the room.
I don't build pretty slides. I build a logic of persuasion, tailored to a specific audience — so your product is understood, valued and chosen at every stage of approval.
I know why your slides didn't work
Slides talk about you
The client never sees what's in it for them
Slides only work for one person
Forward them and the context disappears
The file is too heavy
There's no single, clear document that works everywhere
Data without a story
Raw numbers and walls of text, with no takeaway
One clear document that does the talking
I build material that explains your value with no specialist in the room and holds up through internal approval on the client's side. You don't just get beautiful slides — you get a logic of persuasion tailored to a specific buyer — so your product gets chosen at every stage.
Four formats that work for you
Most designers open PowerPoint straight away. I don't. First I work out how your buyer thinks, then I build the argument, and only then do I design.
Study your buyer
What feels risky to them, what builds trust, and the exact words they use to describe the problem. Not guesswork — public industry research and your real sales calls.
Build the logic of persuasion
The structure works like a script: every slide moves the deal one step forward. You approve it as plain text before any design — while changes still cost nothing.
Write in the buyer's language
Not “our advantages” but “here’s what changes in your day-to-day.” Every claim passes one test: is it clear in five seconds, without reading the whole slide?
Four checkpoints, no surprises
Structure → copy → style → sample slides. At every step you see the work and shape the message, so the final version needs no rework.
A partner deck is not a sales deck; the logic is different. I start with your partner's strategic goals, not with your product.
Study the partner's goals
What do they need in order to grow? Which risks won't they take? What do they expect from a partner? Those answers come before a single word is written.
Build the logic of value
Every slide answers one of the partner's questions. The structure moves from their goals to your offer, not the other way around — and it's approved as text before design.
Address the fear of risk
The main objection is always “what if this doesn’t work?” The deck answers it directly: here’s how your partner’s interests are protected.
Four checkpoints
Structure → copy → style → sample slides. No surprises at the end, because you shaped every stage.
This one is different from the rest: you already have the content. My job is the narrative, the headlines, and the visuals — nothing more, and nothing less.
Find the key message
Of everything in your data, what is the one thing the reader must remember? Until that's clear, the document doesn't get started.
Build the narrative structure
The order of sections and the flow of the argument. Data is arranged by how strongly it makes the case, not by date.
Write headlines that say something
Not “Revenue” but “Revenue grew 40%, with enterprise now 60% of the total.” Anyone who only skims the headlines still gets the whole story.
Visualise the data
The right chart for each kind of data. Big tables go to the appendix; only what reads at a glance stays in the body.
This is the one format where I start with positioning. Until we can say who you are in a single sentence, no slide gets built.
Define the positioning
Who you are, who you're for, and why you — in one sentence. Everything else is built on it; without it, design is just a pretty shell.
Analyse the audience
Investors, partners, candidates, journalists — each arrives with a different question. The structure lets every one of them find their answer without reading the whole document.
Build the narrative
Not an “about us” section, but a story: the problem → your answer → the proof → where you’re heading. The reader should grasp the point, not just collect facts.
Four approvals
Positioning → structure → copy → design. We lock each step before moving to the next.
Not sure which format you need?
Tell me about the task and I'll recommend the format that fits your sales cycle.
Over 270 projects delivered
B2B Presentation AI Startup
End-to-end presentation design, from idea to delivery
Company Presentation
A showcase of the company's capabilities
B2B Sponsorship Deck
Built from scratch — from strategy to a sponsor-ready deck
Pitch Deck Startup
Slides for investors and partners
Partner Presentation
A deck for prospective partners
B2B Sales Deck
A sales deck for client meetings
Proof, not promises
Numbers behind every project, and a track record the market has already verified.
150+ founders have already chosen me
Real words from the founders and teams I've worked with.
Karina was phenomenal to work with and delivered a beautifully designed and polished pitch deck. She met and surpassed my expectations! I highly recommend her!
I had a great experience working with Karina. She worked well within the defined timeline, was quick to turn around updates, interpreted feedback accurately, and delivered a unique, polished template as requested. The final work clearly elevated this product and as a result it will help us stand out in a competitive market. I look forward to working with her again on future projects.
Karina was an absolute pleasure to work with. She executed the project diligently and professionally. Her collaborative approach was instrumental in the production of excellent work. I was impressed by her creative input and her strong financial skills. She is a top consultant who delivers exceptional work.
It is always a pleasure working with Karina, and this project was no exception! This isn't our first time collaborating, and it definitely won't be our last. She is consistently professional, communicates clearly, and provides everything needed for a smooth workflow. I highly recommend her and look forward to our next project together!
Karina was outstanding. She was able to turn the project in a very short period of time. I also added an additional project - which we agreed upon, but both had quick turns. When there was a question or issue, weekend or night, she responded quickly and updated the project. Easy to work with with lots of interaction when I needed!
